Where 2.0

With everything having a version 2.0, it shouldn't be a surprise that the location-based services that are coming out would have the same. Enter Where 2.0 - the future of mapping and local search. This should be a good event; local search is estimated to be a $4 billion dollar business and is a fastest growing component of the Internet search advertising industry.

Of course, Where 2.0 is an O'Reilly conference. In other words, its expensive. Early birds pay $1,100 while late-comers pay $1,700 or something like that. I wish Rrove would get an invite. I think we can provide insights from the last months that we've been running the project.