Nintendo Wii

Some people say that a rose by any other name is still a rose. If so, then Nintendo Wii (formerly known as the Nintendo Revolution shouldn't have anything to worry about. Nintendo drops Revolution, renames next gen console Wii.

Don't think so. Branding is all about image - and I don't think Wii is getting the good impressions. The first is that nobody knows how to pronounce it (it's "we" as in "us"; of course, I should be getting this flack too since Rrove is pronounced "rove" and not "R_rove"). The other issue is that Wii is_just_lame. Can't they come up with something else? Looking back, Revolution is much more powerful.

The right thing they've managed to do is get the media talking about them. Talk about lots of PR! And PR is, like branding, part of marketing. Hmm...maybe this was intentional?